Ad campaigns • all of Poland

Facebook Ads campaigns for businesses — Meta Ads + Google Ads with a clear goal.

We run Facebook Ads, Instagram and Google Ads campaigns, combining strategy, creative, analytics and optimization so that an ad doesn't end with a click. We build a consistent path: from the first contact with the brand to a phone call, a form, a booking or a purchase.

campaign strategy creatives and copy conversion tracking
The Zaprojektowani team — Meta Ads and Google Ads campaigns
Meta Ads
Google Ads
Campaign cockpit live
ROAS 7.23×Meta + Google • 90 days
Google Ads Meta Ads▲ +39% QoQ

We don't buy traffic. We design the path to a decision.

An effective campaign starts earlier than in Ads Manager. You need to understand the offer, the client, the moment of purchase and the place you send the traffic to. Only then do we choose the channel, the message and the budget.

01 / attentionWe hold the right person's attention.

The creative and the first second stop the right audience — not random traffic.

02 / meaningWe show a reason to stay.

The message and offer immediately explain why it's worth getting to know the brand and staying longer.

03 / trustWe remove questions and resistance.

Proof, reviews and specifics dispel doubts before the click and the inquiry.

04 / actionWe lead to the next step.

The landing page, form and tracking lead the user straight to a call or an inquiry.

Ad campaign packages

Choose a service level matched to your stage and pace of growth.

We can start with one goal and channel, run ongoing performance activities, or combine campaigns, creatives, analytics and the website into a full scaling process.

Each button opens the Quote Studio with the selected service and package. There you'll specify the budget, channels, materials and scope of collaboration.

01 / start
A good start

Starter Ads

One main goal • Meta Ads or Google Ads

For businesses that want to launch their first campaign properly or tidy up basic activities on one channel.

Best if…You want to test the campaign's potential without adding unnecessary channels at the start.
  • analysis of the goal, offer and landing page,
  • choice of Meta Ads or Google Ads,
  • account setup or cleanup,
  • tracking of the most important conversion,
  • campaign structure and starter materials,
  • optimization and clear conclusions.
Choose Starter Ads
03 / growth
A complete growth system

Premium Growth Ads

Meta + Google + creatives + analytics + scaling

For brands that want to grow campaigns faster and need a partner that combines media, creative, technology and the website.

Best if…Campaigns are an important sales channel, and results depend on quick tests and collaboration between specialists with different skills.
  • a consistent Meta Ads and Google Ads strategy,
  • Pixel, CAPI and advanced tracking,
  • regularly produced creatives and ad copy variants,
  • prospecting, remarketing and intent campaigns,
  • a product catalog or e-commerce,
  • a testing and scaling plan and regular strategy reviews.
Choose Premium Growth Ads
Not sure which scope is right?

In the Quote Studio you'll provide your goal, media budget, industry, channels and available materials. Based on that, we'll choose the service level and point you to the best starting point.

Go to the Quote Studio

Two channels • one system

Google captures intent. Meta builds demand.

We don't pit the platforms against each other. Each covers a different moment of the path — together they create a fuller picture of the client.

01

We reach clients before they start searching.

Meta Ads lets you build interest with imagery, a story and a well-chosen promise. We create Facebook and Instagram campaigns that support awareness, traffic, leads, bookings and sales.

FacebookInstagramReelsStoriesremarketing
Apartament PięknaSponsored ·
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A treatment at Apartament Piękna
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02

We're there when the client is already asking.

Google Ads captures real intent: a service, a product, a problem or a location. We organize the campaign structure, keywords, messages and landing pages so as not to burn the budget on random clicks.

SearchPerformance Maxremarketinglocallye-commerce
bespoke tailored suit
Sponsored
Krawiec z Dojazdemhttps://krawieczdojazdem.pl
A bespoke suit — we meet wherever suits you

Premium fabrics, full advice and home visits across Poland. Book a free consultation — we reply the same day.

Where your ad works

One idea. A format matched to the place and moment.

An ad in the feed has to stop the thumb, Stories have to deliver the message in a few seconds, and a Google result has to give the most relevant answer. We design each format with its specific role in mind.

Creatives, copy and CTAs aren't copied mechanically. We change the hierarchy and pace of the message so the ad is legible exactly where the client will see it.

Facebook / Instagram feed

A creative that stops the scroll and leads straight to the offer.A format for building interest, remarketing and generating inquiries.

Apartament PięknaSponsored ·
A natural result starts with a good consultation. Discover treatments tailored to your skin's needs 💧
The Apartament Piękna team
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Stories / Reels

Full screen. One idea. A clear next step.A dynamic format for showing a result, a process or a strong brand advantage.

A lip treatment result at Apartament Piękna
apartament.pieknaSponsored
Your skin. Your plan.A consultation in central Katowice
Book a visit
Display / Performance Max

The brand comes back in the right context.Banners for building reach and reminding people who already know the offer.

Come back to the plan created for you.Book a consultationA treatment result at Apartament Piękna

Ad + landing page

Good ads need a good place to land.

If the offer is unclear, the form too long and the mobile version fights the user — even the best campaign has its hands tied. That's why we look at the whole system: the ad, the landing page, contact and tracking.

See the full scope
Stanisław from the Zaprojektowani team points to the next step
The common denominatorOffer → creative → landing page → tracking

Campaign process

From hypothesis to decision. No chaos between clicks.

Each stage has a clearly defined goal, scope of responsibility and evaluation criterion. That way we know what we're testing, why we're doing it and when it's worth changing direction.

01

Goal and economics

We define what a valuable conversion is, what the decision cycle looks like and what really matters for the business.

02

Data and tracking

We organize events, analytics, pixels, tags and the way the most important actions are reported.

03

Architecture

We choose channels, audiences, keywords, the campaign structure and a test budget.

04

Creatives and copy

We create messages, formats and ad variants tailored to the channel and the decision stage.

05

Test and learn

We run controlled tests, cut out random traffic and draw conclusions from the audience's behavior.

06

Optimization

We shift the emphasis to where the data shows potential — in the campaign, the creative or the landing page.

Analytics without number theater

We don't report clicks for the sake of a report. We show results for the business.

This is what the Krawiec z Dojazdem campaign cockpit looks like: budget, inquiries, confirmed orders and revenue attributed to campaigns in one view. You can see which channel captures demand and where it's worth shifting the next budget.

client results: Krawiec z Dojazdem • 90 days
Krawiec z Dojazdem
Krawiec z Dojazdemcampaign results • Meta + Google + sales
synced: today 09:42
Media budgetPLN 27,500Meta + Google, excluding service fees
Attributed revenuePLN 215,400▲ +41% vs the previous 90 days
ROAS7,83×PLN 7.83 revenue from a PLN 1 budget
Qualified inquiries158PLN 174 per contact • ▲ +34%
Attributed revenue week by week▲ +41% QoQ
Google Ads — active intent Meta Ads — interest and return visits
0 6k 12k 18k 24k 13 WEEKS AGOTODAY

Collaboration examples

Two businesses. Two purchase paths. One way of thinking.

Results come from the intersection of the channel, the message, the website and inquiry handling. That's why we show not only the scope of work, but also the numbers that should drive the next decision.

01 / beauty & aesthetic medicine
Meta AdsGoogle Adstwo channels • one path to booking

Apartament Piękna

In the beauty industry the decision starts with emotion and trust, but it's closed by specifics: the right treatment, location, specialist and a simple way to book. Meta Ads builds interest in the offer and reaches back to people who already know the brand. Google Ads answers when a client is actively searching for a treatment in Katowice.

Google SearchMeta Adsremarketinglocal demand
Meta + Google • last 90 days
Revenue attributed to campaignsPLN 139,700media budget: PLN 21,600
ROAS6,47×PLN 6.47 revenue from a PLN 1 budget
Valuable inquiries346PLN 62 per inquiry
Paid visits181PLN 119 per paid visit
Apartament Piękna — the website on a laptop and phone
TouchpointThe ad meets an offer designed for the decision.
Krawiec z Dojazdem — the website on a laptop and phone
TouchpointHigh intent requires a concrete answer.
02 / a premium service with home visits
Google AdsMeta Adshigh intent • premium brand

Krawiec z Dojazdem

With bespoke tailoring, the client buys the process, convenience and confidence in the choice. Google Ads appears when someone is looking for a bespoke suit or a premium tailor. Meta Ads shows the fabrics, the details and the character of the meeting — everything that can't be captured in a keyword alone.

Google AdsMeta Adslead generationall of Poland
Google + Meta • last 90 days
Revenue attributed to campaignsPLN 215,400media budget: PLN 27,500
ROAS7,83×PLN 7.83 revenue from a PLN 1 budget
Qualified inquiries158PLN 174 per qualified contact
Confirmed orders63average order value: PLN 3,419

What we take care of

Not just settings. The whole campaign system.

We match the scope to the company's stage and goal. No packing unnecessary elements into the offer.

01 / foundation

Campaign strategy and architecture

We start with the business goal and economics: what the campaign should deliver, how much a client is worth and how we'll know it works. Based on that, we choose audiences, intent, the offer, channels and a test budget. We design the campaign split, a plan for the first experiments and clear decision rules — when we scale and when we change direction, before the budget starts working in the dark.

02 / creative

Creatives, formats and ad copy

Message and graphic variants tailored to the feed, Stories, Reels, search and the client's decision stage.

03 / setup

Account setup

Order in the structure, access and the necessary integrations.

04 / measurement

Analytics and conversions

Events, pixels, tags and reporting based on actions that matter.

05 / growth

Optimization and tests

Analysis of search terms, audiences, creatives, costs and traffic quality. Campaign changes and recommendations for the offer or website.

06 / destination

Landing page and UX

We can design or improve the landing page, the form, the CTAs and the path the user lands on.

One team • the full picture

A campaign doesn't live in a separate silo.

In one team we combine advertising, design, content, the website and technical implementation. That way a problem doesn't get passed between five contractors — it goes where it can really be solved.

Meta AdsGoogle AdsUX/UIWordPressbrandinganalytics
Let's get to know your goal
The Zaprojektowani team — strategy, campaigns and implementation
Collaboration modelStrategy, creative, technology and measurement at one table.

FAQ / ad campaigns

Before you click “launch”.

Straight answers about collaboration, budget, materials, timing and what we need to get started.

01Do you handle both Meta Ads and Google Ads?
Yes. We choose channels based on the goal and the client's path. In many projects Google captures active intent, while Meta builds interest and supports return visits. You don't always need to launch everything at once — the scope should follow from the strategy.
02What ad budget do I need to start?
It depends on the industry, location, competition, customer value and the number of campaigns being tested. First we define what we want to test and how much data is needed for a meaningful assessment. Only then do we propose a budget — without promises detached from reality.
03Do you prepare ad graphics and copy?
Yes. We can prepare the creative direction, static and animated formats, copy, headlines and variants for testing. If you have your own materials, we select them and adapt them to the channel.
04Can you improve the page the ad points to?
Yes — and it often has a bigger impact than another small change in the campaign. We design websites and stores, so we can improve the offer hierarchy, CTAs, form, mobile version, speed and tracking or prepare a dedicated landing page for your ads.
05What is the difference between Facebook Ads and Meta Ads campaigns?
It is the same service under two names. Meta Ads is Meta's advertising system, in which a single campaign can run on Facebook, Instagram, Messenger and other placements. That is why we usually run Facebook Ads campaigns together with Instagram and match placements, formats and creatives to the goal. We describe the differences between the platforms in our guide Instagram ads vs Facebook Ads.
06Do you guarantee a specific result?
We don't make guarantees that can't be honestly controlled. We can guarantee a transparent process, tracking, regular optimization and clear conclusions. Results also depend on the offer, market, price, season, website and inquiry handling.
07Do you only work with companies from Katowice?
No. We're based in Katowice, but we run campaigns for companies in Silesia and across Poland. Meetings and reporting can take place remotely, and for local projects we use our knowledge of the region and the specifics of local demand.
08How much does running ad campaigns cost?
The cost has two components: the media budget (paid directly to Google and Meta) and the service fee on our side. We match the media budget to the industry, competition and goal, and the service scope to the chosen package. Campaign management starts at PLN 1,200 per month, and we'll prepare an exact quote in the Quote Studio once we understand your situation. We write more about budgets in our guide how much Facebook advertising costs.
09How is Google Ads different from Meta Ads (Facebook and Instagram)?
Google Ads captures active intent — it appears when someone is searching for a service, product or company themselves. Meta Ads (Facebook and Instagram) builds interest with imagery and a story and reaches back to people who already know the brand. In most projects they work best together — each channel covers a different moment of the decision.
10Do you run campaigns for online stores and e-commerce?
Yes. For stores we launch product campaigns (Performance Max / catalog), dynamic remarketing and catalog-based campaigns on Meta. We configure sales tracking (Pixel, CAPI, conversion values) to optimize campaigns for real revenue and ROAS, not just clicks.
11What do reporting and measuring campaign results look like?
At the start we organize analytics: conversions, events, UTMs and the connection with GA4. We report the cost per inquiry, traffic quality, revenue attributed to campaigns and ROAS — not just impressions. We want it to be clear what the ads really bring to the business.
12How soon do the first campaign results appear?
The first data (clicks, cost per contact, traffic quality) appears within the first days, but we base a reliable assessment on a sufficiently large sample. High-intent Google campaigns can deliver inquiries faster; building demand on Meta and longer decision processes need more time for optimization.
13What does Meta Ads campaign management include?
We start with the goal and tracking: we configure the Meta Pixel, the Conversions API, events and UTM parameters. Then we build the campaign structure, audiences and creatives, run tests, keep an eye on the budget and lead quality, and share conclusions in regular reports. The scope depends on the package: Starter Ads, Standard Performance or Premium Growth Ads.
14What should you look for when choosing a Facebook Ads agency?
Check whether the agency starts with the goal and tracking rather than the number of ads, and whether it reports the cost per lead or sale rather than just reach and clicks. Ask about the ad account too: the account, the Pixel and the audiences should belong to your company, and the agency only needs partner access in Meta Business Suite. That way the campaign history and data stay with you after the cooperation ends.

Next step

Tell us what should happen. We'll design the path.

Describe your offer, what you've done so far and the campaign goal. In the Quote Studio you'll choose your starting point, and we'll match the channels, testing pace and service scope to your situation.

We take calls 9:00–17:00 and usually call back within 15 minutes. You can also write via the contact form.

The Zaprojektowani team analyzes a campaign project
Let's talk501 054 253
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