Zaprojektowani knowledge base
A practical knowledge base for businesses in Katowice and across Poland: websites, WooCommerce, visual identity, SEO and ad campaigns. Concrete decisions, costs, UX and next steps before implementation.
You don't have to browse the whole blog. The knowledge base is divided into a few main clusters — choose the one that matches the decision you're facing right now.
This knowledge base organizes the topics that come up most often before a project starts and while a website grows. Here you'll find practical materials on website design, WooCommerce stores, logos and visual identity, SEO, UX and ad campaigns.
The articles are built around specific decisions: which project scope to choose, how much implementation might cost, when a landing page is enough, how to prepare a store for sales, what a brand book should contain and how to connect a website with ads and analytics. If you'd like to see the end result first, also visit our website, store and branding projects.
We explain the differences between a wireframe, a mockup and a prototype, what a mockup should include, and how to prepare one step by step and with which tools. We also show how a mockup helps with SEO and with collecting client inquiries.
Read the featured postFind a guide that will help you better plan a website, a WooCommerce store, branding, SEO or an ad campaign — before you decide to implement.
4 reads
Websites
We explain the differences between a wireframe, a mockup and a prototype, what a mockup should include, and how to prepare one step by step and with which tools. We also show how a mockup helps with SEO and with collecting…
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1 min read
Websites
We describe 12 types of websites with use-case examples, show how they differ in technology and ownership, and advise which type of website to choose for your business so you don’t overpay or close off your path to…
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Logo and branding
We explain what a brand strategy consists of, how to build one step by step in a small or medium-sized business and how to translate it into a visual identity. We also show an example for an accounting firm and…
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New post
Logo and branding
We show how to come up with a company name step by step, which methods brands from Wedel to Kodak used, how the name in CEIDG differs from the brand name and what to check before you order a logo…
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New post
Logo and branding
We describe all 12 archetypes with examples of well-known brands, show how to choose an archetype for your business, and suggest how to translate it into copy, colors, typography and your website. If every post, offer and subpage…
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New post
Logo and branding
We explain the difference between vector and raster, what the SVG, PDF, EPS, AI, PNG and JPG formats are for, how to check whether your logo is truly vector, and which set of files should be handed over to…
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New post
Logo and branding
We explain the differences using examples of well-known brands, show the types of marks and advise when a well-designed wordmark is enough for a business and when it’s worth adding a logomark. If your brief, offer or contract mentions the words logo,…
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2 reads
Logo and branding
A key visual (KV) is the main graphic motif of a campaign or brand. The image, tagline, colors and layout from which all ads, posts, banners and printed materials are built, so that the audience recognizes the campaign before reading…
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New post
Logo and branding
We explain how copyright protection differs from a trademark, how to register a logo step by step, how much filing costs in Poland and the EU, how long the procedure takes and what to watch out for…
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2 reads
Websites
How do you create a website for your business? There are three ways. On your own with a website builder, on your own with WordPress, or with the help of an agency or freelancer. Each path ends with a working website, but they differ in cost, time…
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853 reads
Ad campaigns
Performance Max is best treated as a next step, once a business can reliably measure results and feed the campaign the right data. Official Google materials don't set a single budget threshold or number of conversions beyond which…
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852 reads
Ad campaigns
There's no single benchmark result that fits every service. The outcome depends on factors such as the specifics of the industry, location, sales process, demand, landing page, ad materials and data quality. For this reason, the advantages of Search…
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848 reads
Ad campaigns
Google Ads or Meta Ads for a service business? For a service business, Google Ads Search is more often the first choice when customers are actively searching for a specific service. Meta Ads can better support planned, visual services…
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848 reads
Logo and branding
A visual identity should be treated as a system of elements and rules for using them. A set of a logo, colors and typography alone doesn't guarantee consistency. You need rules that allow decisions to be repeated across different touchpoints…
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846 reads
Logo and branding
Short-term criticism shouldn't automatically be interpreted as a permanent loss of recognition. In an Aalto University case study, ratings of the new logo shifted from resistance to acceptance.[4] However, it was a specific case of an institutional merger, and…
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846 reads
Logo and branding
A round of revisions should mean a consolidated set of comments and the designer's response within an agreed stage. A minor correction of spacing or proportions in a chosen concept is refinement. A request for a completely different style after the direction has been approved…
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843 reads
Websites
Migrating to WooCommerce makes sense when the current platform genuinely limits the store's growth, integrations, work with data or sales operations, and staying on it creates bigger constraints than the planned change. A store migration doesn't…
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842 reads
Websites
The choice between WooCommerce and PrestaShop doesn't come down to comparing feature lists. Both solutions can be extended, but they differ in architecture and how the store is organized. The decision should follow from the role of content, the complexity of the catalog,…
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845 reads
Websites
WooCommerce and Shopify both let you run an online store, but they distribute costs, control and technical responsibility differently. Shopify more often suits the need for a simpler operational start, while WooCommerce gives more freedom in managing the environment and expanding the store.…
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844 reads
Websites
A redesign can preserve much of your existing visibility if you secure important URLs and content before launch, handle URL changes correctly and check indexing after publication. However, identical rankings can't be guaranteed.
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843 reads
Websites
Definition: a ready-made template is a prepared visual base and a set of page components, while a custom design is created with a specific brand, structure, user needs and required features in mind. A template usually works for a simpler website…
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839 reads
Websites
A subscription can be sensible when a low upfront cost and ongoing service matter. Owning the website more often makes sense with a longer-term plan and a need for control over the site and the option to change provider.
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839 reads
Websites
Definition: WordPress.org is a content management system — a CMS installed on hosting of your choice. Wix and Webflow are service platforms that combine a site editor with their own infrastructure and feature set. WordPress.com is a separate service…
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837 reads
Websites
Maintenance terms should be agreed before the site goes live. This applies to both WordPress and a custom solution. A process describing how to order a website should start with requirements, the scope of responsibility and the rules for handing over the necessary…
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837 reads
Online stores
Building a website can take anywhere from a few days to a few months. A simple business-card site with ready materials usually requires less time than a company website, a store or a site with integrations. These ranges aren't…
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835 reads
Logo and branding
AI logo or a designer? An AI logo may be enough for quick, simple or test use. If the mark is to be a growing brand asset, work across many channels and require a well-thought-out rollout, the safer choice…
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831 reads
Online stores
Designing categories requires reconciling three needs. The user wants to quickly understand the offer and narrow down the choice, the search engine needs to discover the relationships between pages, and the store needs traffic that has a chance to turn into sales. The conflict…
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831 reads
Online stores
How much does a WooCommerce online store cost in 2026? See what the price is really made of: UX/UI design, products, categories, payments, shipping, integrations, SEO, analytics, cart and checkout — and when a simpler…
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829 reads
Logo and branding
Instead of starting with the sentence “we want a modern logo”, it's better to first answer: what is changing in the company, what problem the current identity revealed and what result the new project should support. A brief prepared this way becomes…
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829 reads
Ad campaigns
The headline and main message of the page should respond to the need that made the user click. If the ad points to a specific service but the page leads to a general company description, the user has to look for the right information on their own. In…
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826 reads
Websites
Google Ads not generating inquiries? Google Ads may fail to bring inquiries for two fundamentally different reasons: the ads don't reach the right users, or users don't get in touch after clicking. First you need to establish…
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825 reads
Websites
Agency or freelancer to build your website? A freelancer is often enough for a simple, clearly described project. An agency can be more convenient when the project requires several specializations, coordination or support after launch. The best choice depends on…
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824 reads
Logo and branding
Branding agency or freelancer? Compare the scope, process, revisions, files, rights and rollout of a logo and visual identity.
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823 reads
SEO and conversionSEO / Content marketingWebsites
If you’re wondering how much it costs to maintain a website, the most important thing is to separate two things: the mandatory costs that keep your site running, and the costs of care and development, which depend on how important...
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821 reads
SEO and conversionSEO / Content marketingWebsites
A good landing page isn't a collection of “mandatory sections” placed in random order. Every element should follow from one decision: what the user should do after landing on the page and what information they need to…
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822 reads
SEO and conversionSEO / Content marketingWebsites
A well-planned store doesn't need hundreds of products and extensive automations from day one. It does, however, have to work from start to finish: the customer should find the product, understand the offer, see the full cost, place an order,…
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760 reads
Websites
A landing page is a page prepared for a specific campaign, offer or marketing activity. Users land on it after clicking an ad, a newsletter link, a social media post or another message…
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742 reads
Websites
The Świat Grilli online store was created as a complete project: from the logo and branding, through the UX/UI design, to the WooCommerce implementation and payment configuration. See how we combined the brand's character with online sales features.
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712 reads
Websites
The Polerstone website is part of a bigger change: a new logo, visual identity and company materials. See how we combined the architectural character of stone with a premium brand design. Industry: stonemasonry and custom projects. Scope: branding, materials…
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694 reads
Websites
That’s why website design should start not with choosing animations, but with questions: who will use it, what are they looking for, what objections do they have, what do they need to see before reaching out, and what should happen...
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778 reads
Logo and branding
Logo guidelines should let you make a concrete decision without contacting the designer for every material. If the document contains only attractive boards with the logo but doesn't specify clear space, minimum size, color values…
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728 reads
Logo and branding
A common mistake is trying to fit the entire offer, company history and all its advantages into the logo at once. The mark should be legible and memorable, not overloaded with meanings. If a company does interior design, the mark doesn't…
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759 reads
WebsitesSEO and conversion
This guide walks you through the entire website creation process: from the first conversation and strategy, through information architecture, copywriting, UX/UI design, preparing materials, implementation, testing, technical SEO, all the way to launch and ongoing optimization.
Read the article 716 reads
Websites
Users rarely send an inquiry just because a website is pretty. They need confirmation that the company is real, understands their problem and can deliver results. That's why a business website should include sections that…
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797 reads
Logo and branding
A mini brand book sets out the brand's basic rules, logo guidelines specify the technical rules for using the logo, and a full visual identity builds the company's entire look: from colors and typography to materials, the website, social media and…
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610 reads
Meta Ads campaigns
Facebook Ads campaigns are worth launching when the company has a clearly described offer, a prepared website or landing page, visible CTAs, correct conversion tracking and a budget that allows data to be collected. Ads alone won't fix a weak…
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824 reads
SEO and conversionSEO / Content marketingWebsites
It's most sensible to calculate the budget in two stages. The first is the implementation cost, i.e. designing and launching a working store. The second is the maintenance cost, covering hosting, the domain, any licenses, technical support and development. In this guide…
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516 reads
Online storesSEO and conversion
A website for a construction company should clearly show the scope of work, service area, completed projects, the quoting process and quick contact. Proof matters most: photos from jobs, a description of the scope, project locations and concrete information that…
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495 reads
Online storesSEO and conversion
A website for the beauty industry should combine aesthetics with trust: clearly show treatments, results, qualifications, contraindications, reviews and a simple path to booking. The user has to quickly understand whether the service is for them and…
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516 reads
Online stores
Reducing abandonment isn't just about sending reminders. First you need to remove friction from the cart and checkout, because remarketing won't fix a process that itself discourages purchases. If you see add-to-carts but…
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508 reads
SEO and conversionWebsites
Branding, the website, ads and SEO work best when they're designed as one system. The brand builds trust, the website organizes the offer and conversion, SEO delivers organic traffic, and ads speed up inquiry generation.
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486 reads
SEO and conversionWebsites
The structure of a premium service page should answer the decision-making questions: who the offer is for, what the scope is, what gets created, what the process looks like, what proves the quality and what needs to be done to start a conversation.…
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449 reads
Logo and branding
A logo, branding and a website should be created in one decision order: brand strategy, visual system, website structure, components, content and only then implementation. Such a process limits situations in which the website looks different from the identity,…
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548 reads
Logo and branding
Fully remote logo design can deliver the same standard as working in person if the process has clear stages, a good brief, organized feedback and a precisely described final package. A remote logo design process works…
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518 reads
Meta Ads
At the start of a Facebook Ads campaign, choose an objective that matches the real business result: a lead, a message, a sale, a website visit or reach.
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624 reads
Logo and branding
A company’s visual identity is more than just a logo. It’s a set of elements that give your brand a cohesive look and help keep your communications organized. It includes the logo, color palette, typography, photo style, graphic elements, templates, and...
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564 reads
Meta Ads
The most common mistakes in Facebook and Instagram ad campaigns lead to wasted budgets, high costs per result and no real inquiries or sales.
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475 reads
UX / CRO / Analytics
The basics of UX on a website come down to a simple question: does the user effortlessly understand the offer, find the information they need and know what step to take next? A good website doesn't just look attractive, but…
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480 reads
Online stores
The online store features that increase sales the most are those that shorten the purchase path, remove uncertainty and reduce cart abandonment. The biggest growth potential usually lies at the end of the purchase path. First improve the checkout, payments and…
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930 reads
Meta Ads
Instagram ads and Facebook Ads work within one Meta ecosystem, but they differ in viewing context, formats, user behavior and their role in the sales funnel. Instagram and Facebook are not 1:1 substitutes. They work…
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601 reads
Meta Ads
Advertising on Facebook, or Meta Ads campaigns, doesn’t have a fixed price list. Most often, a company pays a media budget for impressions, clicks, leads, messages, or conversions, and may pay separately for campaign management by an agency...
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435 reads
Online stores
A custom online store is better than a template when sales growth requires more control over UX, performance, integrations and non-standard purchase logic. Custom isn't better for everyone. It wins when…
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473 reads
Websites
It's worth redesigning your business website when it doesn't support sales, lead generation, SEO, convenient content management or further business growth. If the website has traffic but brings no inquiries, loads slowly, poorly…
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468 reads
Logo and branding
Rebranding makes sense when your current logo, visual identity, or communication style no longer fits your actual business. The issue may stem from a change in strategy, entering a new segment, expanding your offer, growing into new markets...
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440 reads
Logo and branding
Building a brand from scratch is needed when the current image no longer keeps up with the real scale of the business, the offer, the ambitions, the target group or the price level. Branding from scratch isn't a logo tweak. It's putting in order…
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465 reads
UX / CRO / Analytics
Mistakes that reduce a website's effectiveness are all the elements that make it harder for users to understand the offer, trust the company and take the next step: a call, a form, a message, a booking or a purchase. If you want to move from guesswork to specifics,…
Read the article 453 reads
UX / CRO / Analytics
Online store design directly affects the customer experience — how easily users understand the offer, find a product, compare variants, check costs and complete the order. In e-commerce, UX isn't an aesthetic add-on…
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540 reads
Logo and branding
A company logo project should start with understanding the brand, clients, competitors and where the mark will be used — not with a random choice of symbol, font or color.
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538 reads
Websites
An effective website isn't just about attracting traffic. It should generate conversions, real inquiries, sales, bookings or other actions that matter to the business. An effective website isn't simply one with lots of visits. An effective…
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515 reads
Websites
The cost of building a business website depends on the scope, number of subpages, visual design, content, features, integrations, technology and later maintenance. The cost of a website isn't just the project start. The annual…
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463 reads
Websites
For a small business, what matters most is the minimum that works: a clear offer, visible contact details, a mobile version, trust elements and a simple structure that leads to an inquiry. A small business website doesn't have to be big, but…
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451 reads
Websites
Designing websites for clients across Poland works well when the collaboration has a clear process, fixed communication channels, a schedule, approval stages and secure payments. A client from the other end of Poland doesn't need…
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565 reads
Meta Ads
Facebook Ads can genuinely increase sales in an online store if campaigns are run for purchases, not just clicks. The most important thing is that the ad system receives good data: product views, add-to-carts…
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1,155 reads
Meta Ads
Facebook Ads for local businesses works best when the campaign has one clear goal, a concrete offer, a well-chosen location and a simple path to contact. A simple setup works best: one campaign goal, one…
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666 reads
Logo and branding
A good company logo should be simple, legible, memorable, scalable and ready for use on the website, social media, ads, print and small formats. A good logo has to work, not just look good. If it doesn't…
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617 reads
Websites
A brief is especially important for projects such as business websites, online stores, landing pages for Meta Ads campaigns and larger implementations that combine UX, content, SEO and conversion.
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457 reads
UX / CRO / Analytics
A conversion is the completion of a desired action on the website: submitting a form, tapping the phone number, a purchase, a sign-up, downloading material or moving on to a quote. The number of visits alone isn't enough if users don't take the actions that matter…
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567 reads
Logo and branding
A professional logo affects first impressions, trust in the brand and whether a company looks like a conscious, well-organized business or a random project without a consistent identity. A logo isn't decoration. It's one of the first…
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455 reads
Websites
Being local doesn't replace the quality of the process. In many projects, the portfolio, communication, contract, SEO, analytics and the way the implementation is run matter more than the agency's city. A local agency is a provider from the same city or…
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473 reads
Online stores
Local SEO in Katowice helps a business show up when a client is looking for a provider from a specific city, region or the immediate area. If you operate in Katowice or Silesia, local SEO helps you reach…
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534 reads
Online stores
For a user from Katowice or the surrounding area, a concrete message matters. Such a client is usually looking for a provider who operates in their city, knows the market and offers a simple path to a call, a form or a quote.…
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574 reads
Online stores
A premium store should sell through the quality of the experience. Every element — from the information architecture, through photos and product descriptions, to the cart and checkout — has to build a sense of control, refinement and credibility. A well-designed store…
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501 reads
Websites
A business website audit is worth doing before you increase your ad budget or start SEO. Even a good campaign won't save a website with a weak message, chaotic CTAs, slow loading or a form that blocks contact.
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397 reads
Websites
In practice, many premium businesses lose results not because they offer a bad service, but because their website can't show that quality. Overly generic slogans, average photos, weak case studies, chaotic…
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533 reads
Logo and branding
Remarketing makes sense when a business already has traffic that's worth winning back. If very few people visit the website, the audience lists will be too small and the results unstable. However, if the site attracts users…
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407 reads
Websites
A well-described offer organizes the choice, reduces resistance and builds the sense that the company has a well-thought-out process. The client understands the scope faster, better assesses the value and more often moves on to contact or an order. Most often because…
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540 reads
UX / CRO / Analytics
A contact form on a business website shouldn't be treated as a technical add-on. It's the moment when the user decides whether to leave their details and start a conversation, or go back to the search results or a competitor's ad.
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1,123 reads
Online stores
A well-designed premium online store combines the visual layer, a smart sales narrative, clear UX and details that strengthen trust. It's not about aggressive selling, but about consistency, security and value. A premium store should…
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573 reads
SEO / Content marketing
If an ad talks about website design for service businesses, the landing page shouldn't start with a general message about creativity and passion. If the ad is about a logo for a new brand, the user shouldn't…
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455 reads
UX / CRO / Analytics
Case studies on a business website should show not only the final result, but also the client's problem, the scope of work, design decisions and the outcome that helps other readers understand the value of working together. If your portfolio is…
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412 reads
SEO and conversionWebsites
Choosing an agency to build your website should be based not only on the portfolio and price, but above all on whether the provider understands why the business needs a website. A good website isn't…
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634 reads
SEO and conversionWebsites
Traffic is just the beginning. If users don't find a clear answer, trust and a simple CTA, even good visits from SEO or ads may not turn into inquiries. Traffic without inquiries…
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456 reads
Meta Ads campaigns
That's why before launching a Meta Ads or Google Ads campaign, it's worth deciding whether the goal is a quick conversion on a landing page or building trust on a full website. A landing page is a single page…
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503 reads
Meta Ads campaigns
A website for Facebook and Instagram ads must be a natural continuation of the ad: repeat its promise, explain the offer quickly, lead to a simple CTA and track conversions correctly. If ads are to generate inquiries rather than…
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469 reads
Meta Ads campaigns
Contact form conversions are best measured as a confirmed form submission, not just a click on the “Send” button. What counts is the success signal: a redirect, a confirmation message or a custom event. A reliable form conversion comes from a signal…
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871 reads
Logo and branding
A brand book should contain measurable rules for using the logo, colors, typography, communication, files and implementation examples that can be checked before a material is published. A brand book works when, instead of loose descriptions, it contains specific parameters, prohibitions,…
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383 reads
Online stores
Before a campaign launches, an online store should have the full purchase path sorted: the entry from the ad, the product page, cart, checkout, shipping, payment, order confirmation and correct conversion tracking. That's the absolute basis before the ad budget…
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397 reads
Logo and branding
The difference between a logo and branding lies in the scope. A logo is the mark that lets people recognize a company. Branding is the system that organizes how the brand looks, speaks, sells, communicates and stays consistent in…
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583 reads
Logo and branding
At Zaprojektowani the current packages are three different starting points: Starter Logo for PLN 999, Mini Branding for PLN 1,499 and Premium Branding for PLN 2,999. Each corresponds to a different stage of brand development.
Read the article 374 reads
Online stores
WooCommerce makes sense when an online store isn't meant to be just a “catalog with a cart”, but part of a larger sales system: the website, content, SEO, payments, shipping, automations and customer service. WooCommerce is a good choice…
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309 reads
GuidesSEO
WooCommerce makes sense when an online store isn't meant to be just a “catalog with a cart”, but part of a larger sales system: the website, content, SEO, payments, shipping, automations and customer service. If you're considering WooCommerce but…
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