Logo design: prices, scope and the files your business receives
A logo design can cost a few hundred złoty, a few thousand or much more — but the price alone, without information about the scope, says little. When comparing proposals, you need to check above all the number of concepts, the scope of revisions, mark variants, file formats, additional materials, the terms of use of the design, and whether the company receives just the logo or a whole basic identity system.
At Zaprojektowani the current packages are three different starting points: Starter Logo for PLN 999, Mini Branding for PLN 1,499 and Premium Branding for PLN 2,999. Each corresponds to a different stage of brand development. That's why the question about “logo design prices” is best extended right away with a second one: what exactly does the company get in a given scope, and what will it need after the mark is rolled out?
Don't compare just the price of the logo. Compare the number of directions, revisions, variants, files and materials that will later let you actually use the brand.
Prices and scope
How much does a logo design cost and what does the price depend on?
There's no single universal logo price for every company. A sole trader who wants to start communicating on social media needs a different scope than a brand preparing a website, sales materials, print, packaging and campaigns.
The current Zaprojektowani offer shows three levels of scope:
| Package | The price shown in the offer | Main elements of the scope |
|---|---|---|
| Starter Logo | PLN 999 | 3 initial proposals, color/mono/negative variants, SVG, a social media avatar and cover, mockups, a short usage guide |
| Mini Branding | PLN 1499 | 4 logo directions, AI + SVG, a style sheet, a social pack, a business card, an email signature, a folder, mockups and transfer of rights according to the scope |
| Premium Branding | PLN 2999 | 6 concepts, mark variants, EPS + AI, a style sheet and brand book, premium mockups, 6 social media templates, letterhead and fuller guidelines |
The prices and scopes correspond to the offer described in the source material. Before publishing or ordering, it's worth checking the current scope of the packages.
It's always worth checking prices and scope on the current offer page before ordering, as packages may change. The article itself shouldn't replace a current quote.
If you need a tailored logo and visual identity design, the choice of scope should follow primarily from the places where the brand is to be used.
How to prepare for a logo quote?
The more specific the information a company provides at the start, the easier it is to choose the right scope. You don't need to prepare a multi-page brand strategy. It's enough to clearly describe what the company does, who its client is, what character it should communicate and where the logo will be used.
For a quote, information about the following is particularly useful:
- the industry and main services or products,
- the audience,
- the planned channels: website, social media, print, premises, packaging,
- the additional materials needed,
- the existing name, slogan and identity,
- the rollout deadline,
- whether the company needs only the mark or visual rules too.
It's the places of use that often best show whether a simple package is enough. If the brand is planning a website, a sales proposal, social media, business cards and printed materials right away, a package of basic files may quickly prove insufficient. On the other hand, for a small company just starting out, an extensive brand book may be a bigger scope than it will actually use at the beginning.
What really affects logo design and the price?
The first factor is the number of creative directions. With a simpler package the client receives a few proposals, while a broader scope makes it possible to analyze more solutions and prepare more materials around the final mark.
The second element is the level of identity. A logo alone may be enough to start, but a company quickly begins to need answers to questions like: which color to use in materials, which font to use on the website, what the mark looks like on a dark background, which symbol to use in the avatar and how to prepare a company document.
The third element is the number of applications. A logo designed only for the website and social media requires a different set of rollouts than a mark that also has to work on business cards, folders, packaging, premises signage or large-format materials.
The scope is also affected by:
- the number of concepts and presentation stages,
- the number of corrections provided for,
- preparing mark variants,
- the final file formats,
- additional company materials,
- a social media pack,
- a style sheet or brand book,
- preparing the mark for print and digital applications,
- the rules on rights and licenses set out in the chosen package and project documents.
That's why company logo design and its price should be assessed as one service scope, not just “a file with the logo”.
Package scope
What do you get in each scope?
The biggest difference between a simple logo and branding appears once the mark itself has been designed. After all, the company has to start using the identity in its everyday work.
Starter Logo is a solution for a brand that mainly needs its own professional mark and basic files for its first rollouts. In the current offer it includes 3 initial logo proposals, color, monochrome and negative variants, an SVG file, a social media avatar and cover, mockups and a short logo usage guide.
Mini Branding extends this scope with a basic visual system. It includes 4 logo directions, AI and SVG files, a style sheet with colors and typography, a social pack, a business card, an email signature, a company folder and mockups. It's the level for a company that wants to stay consistent on the website, on social media and in sales materials right away.
Premium Branding is intended for a brand that needs a fuller system. The current scope includes 6 logo concepts, mark variants, EPS and AI files, a style sheet and brand book, premium mockups, 6 social media templates, letterhead and extensive guidelines.
This is where the difference between a logo and branding is most visible. A logo is one element of the system. Branding organizes the way the brand looks and is rolled out across subsequent channels.
Don't compare packages by the number of proposals alone
A larger number of concepts can be valuable, but on its own it doesn't determine the quality of the design. Much more important is whether the designer understands the industry, the audience, the brand's positioning and the places where the mark will be used.
A good proposal should clearly state what happens after the direction is chosen: how many refinement stages there are, which variants are prepared and what set of files the company receives at the end.
Rollout materials are equally important. If after the project ends every avatar, business card, letterhead or typography rule has to be prepared separately, the cost and time of rolling out the brand grow.
The collaboration process
Concepts, revisions and approval rules
One of the most unclear elements of logo proposals is often the word “revisions”. For one person it means changing the color or proportions of the chosen mark; for another, creating a completely new concept. That's not the same thing.
That's why, before starting the project, it's worth agreeing:
- how many creative directions will be presented,
- how the direction for further work is chosen,
- how many rounds of corrections the price includes,
- what counts as a correction and what counts as a new direction,
- who approves the design on the client's side,
- at what point the concept becomes final.
A well-run process shouldn't consist of randomly generating more marks until “one of them is liked”. Every direction should come from the brief and have a justification.
How to give feedback on the design?
The most helpful feedback describes the problem, not just a proposed solution. Instead of “move the letter to the right”, it's better to say: “the monogram isn't very legible for us and we'd like the initials to be recognized faster”.
The designer can then find a better solution than mechanically carrying out a single instruction.
It's also worth gathering the comments of all decision-makers before sending a reply. A situation in which one person approves the design, a second asks to go back to the previous version two days later and a third proposes a new direction prolongs the process and can lead to work beyond the original scope.
Final files
SVG, PDF and source files — what are they for?
After the logo is approved, the company should receive files suited to different applications. One PNG sent by email isn't a complete set.
Why does the set of files affect the value of the project?
The final logo should be usable without constantly going back to the designer for another version. That's why the value of the project doesn't end with the image of the mark. It also matters whether the company receives a horizontal and vertical variant, a monochrome version, a negative, files for light and dark backgrounds and formats suited to different media.
An organized set of files shortens later work with the print shop, web developer, social media person or producer of promotional materials. It also reduces the risk that the logo will be accidentally stretched, saved in poor quality or used in the wrong color.
That's why when comparing the price of a design, it's worth checking not only “whether I get a logo”, but also in which variants and formats it will be delivered and whether the package gives the company sufficient documentation to apply the mark on its own.
SVG
SVG is a vector format that's very useful on the web. It can be scaled without loss of quality, so it works well on the website, in interfaces, presentations and many digital materials.
A well-prepared SVG is especially important when the logo is to be displayed both as a small mark and as a large element of the page.
PDF can be used to deliver a vector version for print and to present materials in a predictable layout. In practice, print shops often ask for a PDF prepared according to a specific specification.
However, not every PDF is automatically a “print-ready file”. What matters includes how the colors are prepared, how elements are embedded and the requirements of the specific production.
AI and EPS
AI is Adobe Illustrator's native format and can serve as an editable source file. EPS is also a vector format used in various production processes.
Access to the source file matters when the design will in future be adapted by another designer, a print shop or the company's internal team. However, you need to check whether source files are part of a given package — scopes may differ.
PNG and JPG
PNG is convenient for everyday digital use, especially when a transparent background is needed. JPG works well for simple applications where transparency isn't needed.
However, they shouldn't replace vector files when the logo is to be printed in a large format or professionally edited further.
If the company needs broader rules for applying the mark, it's also worth checking what logo guidelines are and what scope of documentation will really be needed.
Logo or branding
When is a logo enough, and when do you need branding?
A logo alone may be sufficient when a company is at a very early stage, operates locally, uses a limited number of materials and mainly needs a professional mark.
The problem starts when the brand grows. A website, a LinkedIn profile, ads, proposal documents, presentations, posts, business cards and materials for salespeople are created. Without an established system, every new thing starts to look a little different.
Branding is needed when a company wants to control not only the mark, but the entire visual language. It usually includes:
- the color palette,
- typography,
- logo usage rules,
- mark variants,
- the style of photos and graphics,
- material layouts,
- social media elements,
- company documents,
- rollout rules for the website and sales.
A broader business visual identity isn't an add-on “for big brands”. Its job is to save further decisions and keep things consistent.
A simple test: what will you need in the coming months?
If right after receiving the logo you'll commission a website, a PDF proposal, business cards, social media and signage, it's probably worth choosing a scope that includes at least the basic brand rules from the start.
If you need only a professional mark and a few basic online applications, a simpler package can be a rational start. There's no point paying for an extensive system that won't be used for the next two years.
Comparing proposals
How to compare proposals without hidden assumptions?
Two logo design proposals can have a similar price but a completely different scope. That's why, before choosing a provider, it's worth comparing them point by point.
Check:
- How many concepts or directions will you receive?
- How many rounds of revisions does the price include?
- Which variants of the final logo will be prepared?
- Will you receive vector files?
- Will you get the source files?
- Does the scope include social media and company materials?
- Are a style sheet or brand book included in the price?
- How are the rights and licenses to the design described?
- Will you receive mockups and application examples?
- What exactly costs extra?
It's also worth checking whether the design is created individually or based on ready-made templates or symbols from stock libraries. The price may look attractive, but a company needs a mark that can be safely developed and used in many places.
The terms regarding rights to the design should be clear before the collaboration ends. In Zaprojektowani's current communication, the scope of rights and licenses is set out in the chosen package and project documents. So you shouldn't assume that every package on the market automatically means an identical transfer of all rights.
Before deciding, it's also good to look at logo and branding projects. A portfolio shows whether the provider can design for different industries rather than repeating one style regardless of the company's character.
Summary
Logo design — the price only matters together with the scope
When comparing logo prices, don't just ask for the lowest amount. Check how many concepts you get, what can be revised, which variants will be created, which files will be delivered and whether after the project you'll have the basis for rolling out the brand consistently.
For one company the right solution will be a professional mark alone. For another, a logo without rules for colors, typography and applications will quickly prove too small a scope.
The best package isn't always the biggest package. It's the one that matches the brand's real places of use.
Tell us about your brand — we'll choose the scope of the logo and materials.
Questions and answers
FAQ about the price and scope of a logo design
Does the price include logo guidelines?
It depends on the chosen scope. In the current Zaprojektowani offer, Premium Branding includes a style sheet and brand book, while smaller packages have a narrower scope of documentation. Before ordering, it's worth checking the current package description and agreeing how detailed the rules the company needs are.
Which files does a print shop need?
Most often a print shop will ask for a vector file, e.g. a properly prepared PDF, AI or EPS, but the requirements depend on the specific production technology. That's why for larger print jobs, vehicle wraps, signs or packaging it's best to ask the print shop for a specification and pass it on to the designer.
Can you order just the mark without an identity?
Yes. If a company mainly needs a professional logo and basic files, it doesn't always have to order full branding right away. However, if the mark is quickly going to appear on the website, sales materials, social media and in print, a broader identity scope can limit additional work later.
Read more
More about logos and visual identity.
Zaprojektowani · Logo and branding
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